What is Landscape Alternative Advertising?
Put your tourism destination on the global television map and get big big numbers of high quality clients seeing your adverts for a fraction of the cost of normal television advertising.. Landscape Alternative Advertising is a cost effective, simple to use, global television advertising platform for the tourism industry. It uses traditional broadcast television delivery through a fast growing number of national and regional broadcasters broadcasting into the home on conventional televisions as well as new media (tablets, phones etc). In April 2017 Landscape was broadcasting to 700,000 high quality homes and is now in over 100 countries around the world via direct OTT delivery incorporating Landscape into television hardware and rapidly expanding with the digital television revolution. Landscape is building the most cost effective television advertising system in the world for the global tourism industry.
Full details of monthly reach available in this xls data sheet HERE
What are the criteria?
- It's languageless.
- It's HD source material but we broadcast in many countries in the local format
- It can be long form, anything up to 5-minutes' long.
- It isn't focused on FMCG (fast moving consumer goods).
Advertising for a global audience!
Landscape contains no spoken language which means we reach our viewers no matter the native tongue. We have designed an advertising platform that takes advantage of this global reach, a new opportunity for advertisers, flexible in content and duration with the ability to deliver a powerful and engaging message to our audience in full HD and on a global scale. These adverts can also be longer in duration than a normal TV ad spot giving much more flexibility at a fraction of the cost of a regular television advert.
Who advertises on Landscape?
Our system is designed with predominantly the tourism sector in mind, tourist boards, hotels and attractions who want to reach an audience outside but also including their own language territory. Global exposure coupled with the ability to run longer adverts in much higher quality at a fraction of the normal cost brings a new cost effective simple platform with direct results that is unavailable elsewhere.
- Tourist Boards (National and Local)
- Tourism destinations
- National Parks
- Castles and Historic sites
- Cultural sites
- Art Galleries
- Guided Tours
What are the benefits?
You have a unique oportunity to reach the right audience for the right price. Landscape Alternative Advertising is:
- Cost effective
- High quality
- Global in scale
- Flexible in duration
- Simple to use
* Note: Tourist boards use Landscape because it is the most cost-effective way to obtain an audience attention in the countries where we are broadcast.
The complete package AND BUDGET
We are the experts. We can supply you with the whole package from start to finish with a project tailored to your budget. We will shoot, edit and broadcast a Landscape Alternative Advert tailored to your needs or put you in touch with a filmmaker from our network. Our focus is upon quality of image and creating a bespoke commercial tailored to your needs that like our programming is timeless with global appeal.
Your advert will be seen alongside some of the largest tourism brands in the world who have used their resources to appeal to the international traveler. Our advertisers come from all walks of the tourism business - a selection of Landscape Alternative Adverts can be seen HERE.
Advertising to the world requires creative advertising and programming to go with it. Work with us to promote your town, region or country through the creation of advertising and also programming that appeals to the international and regional traveler.
Join the LandscapeHD Tourism Club
An offer you can't refuse
Landscape Alternative Advertising is available at a fraction of the cost of regular television advertising because we new utilise low-cost IP technology to deliver to our languageless programming to distributors anywhere in the world. Pay a monthly fee rather than spot ads and get your adverts broadcast every day on the network (one spot is always in peak time because of global broadcast and often more as availability allows). Everywhere Landscape goes your message goes with us. As we grow your message goes into every new country with us. Learn about production rebates available to club members who have to create special adverts for the growing global market and be sure of maximum exposure as Landscape grows into a global network. Club members pay a flat fee of only £2000 per month for 40 adverts a month delivered into all our distributors around the world for a 60 second commercial. (First quarter 2016*) with a current reach of over 17m+ homes in UK and Europe on SKY and other distribution systems. Commercials are pro-rated and we will always consider your needs especially for new members. As a special introductory offer on your first advert with us we will only charge you for a 60 second commercial for any length commercial up to 2mins. Club members agree to twelve months minimum coverage and pay quarterly in advance.
*The rate is reviewed every three months based upon global reach but club members only pay their rate for the year agreed at the start of the year irrespective of increased distribution. In the coming year we expect reach to double again as major distributors come on board.
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