MUSIC

The music submitted to Landscape must be instrumental and have a strong melody line. This means it must be able to be memorised and hummed by a potential viewer when heard a few times. Some people think this means we accept any piano music or meditational music because we have done so in the past. We do not do this now the Channel's primary focus is melodic music, classical and instrumental. Panel tests have shown that the quality of audience perception of the value of the channel is directly linked to the type of music used. Music that has a highly memorable tune has even higher value when film is added to it. In many ways similar to why pop videos are persuasive as a marketing tool.

The memorability of the instrumental music increases slower than pop music but has the same potential. Firstly exposure to the viewer needs to be over an extended period in order to build brand awareness, far longer than pop music. The effect is that over time the imagery becomes associated with the music - in the way that domestic brands seek to associate themselves with music. However this association does not stop there because neither image of the artist or the lyric line of pop music is engaged. In consequence the name of the artist/composer (if classical) becomes the name that the music and image used by Landscape is associated by the viewer. This results in the course of time for the viewer to seek information and other music from the artists they like from their web site. Music sales then are amplified by the wish to attend concerts and live performances by an audience who might loosely be described as the former MTV generation. They are now relatively affluent compared to the average, attend live concerts and also travel to overseas destinations.

Unlike pop videos a film in the Landscape format targeted at the Landscape Channel audience should increase music sales in those artists who are associated with the Channel, and also have an extended shelf life. A film on Landscape provides good value to both the music owners and the Channel, who broadcast the videos made for them in over 100 countries on television in the home building awareness of both the Channel and its supporting artists and music organisations.